Thursday, 4 March 2010

And The Oscar Goes To...

"We helped the McCann family deal with the media storm which surrounded them on their return from Portugal in September 2007. 

From scratch, we created a comprehensive media handling package within six hours which enabled us to handle 850 media calls in the first week. 

By giving journalists positive stories to report, coverage turned from hostility to the McCanns to sympathy about their ordeal.  

This campaign won the crisis communication category at the 2008 CIPR awards."

So, in September 2007, when the discussion was about the McCanns guilt, somebody called in the BIG Cavalry.

When you have a itch, scratch it. If you have a rash, go to a doctor. If you have a major desease, don't hold back, just pay whatever the best ask, and ask no buts about it.

I mean, when really important things are at stake, you simply cannot start counting pennies, can you?

And the image was at stake, after all.

Oh, I’m sure that THAT really helped find Maddie, as per objectives of the Fund.

Unless… why didn’t I see it immediately? They worked for free!  

Thanks IRONSIDE for the link.



    Victims of the McCanns

  2. Bom dia,boa tarde ou boa noite conforme......a hora em que leia .

    É melhor ser por aqui visto que devassaram a minha conta.

    Ah! Atenção ao seguidor com a carinha da Madeleine.



    Out pourings for child neglector 'Mother Earth' and not a word for Denise, the mother of murdered Jamie Bulger whose life is in shreds, once more.



  5. AnnaEsse has confirmed on twitter that Mccanns are in Lisbon.

  6. Transcript of Interview in Lisbon with thanks to JJP.


    REP You are talking about a lot of times of that new information, new leads, new pictures. Can you tell us something about that? What kind of information?

    GM Kate and I haven't gone through all the information. Er. We know that its predominantly sightings, erm from many different places around the world, but including sightings from Spain and Portugal.

    REP And that information still isn't enough for you to ask for the re-opening of the case here in Portugal?

    KM I think we need to go through it all first of all and organise it really, and then we can get a file of documents together and to present.

    REP What are you doing to re-open the case?

    GM Well the first thing that is being done is that the information is only just being passed on to Dave Edgar, our investigation officer. He will look at all of the information, the leads, potential sightings and other information and analyse it and see what information he can take from it applying the same princples he does to anyone who contacts us directly with information.

    REP Don't you fear that if the case is re-opened you might be considered suspects again?

    KM Never even crossed my mind and I think anybody who went through that file and has a certain amount of logic will know that is ridiculous. I don't have any fear of that.

    REP This is not the first time we hear you say that some leads, that some pictures, that some witnesses were not valued by the Portuguese Police and you think they are relevant and important.

    KM We can't comment too much on what's in this file of information we've just got because we haven't been through it thoroughly. What we do know that very credible information has been passed on and our investigators who have got thirty plus experience and would only pass on credible information because there is no point otherwise and we haven't had any feedback from that. So based on that I feel more could have been done for those leads which are still waiting to be acted on. Erm, but our investigators obviously can't do that themselves. We need cooperation. I can't comment on what's in the file that's just been released.

    GM I'll get back to your question. We are not sitting here saying that the PJ are doing a rubbish job. We're not saying that. A lot of good work has been done. We know, particularly in the early days that we got a much more substantial search than many other people who have lost children. And we appreciate that. And we appreciate the hard work. Obviously we are still in the stage where Madeleine is still missing. Whoever has taken her is still out there and we need to find Madeleine and the perpetrators need to be caught. And as parents its not good enough for us that information is discounted. The specific point is that you have an officer who has testified in court that he believes that Madeleine is dead who is primarily responsible for coding that information. I don't think he's objective in his work and that is one of the things that has been very difficult for us.

  7. You couldnt make it up could you ? it gets dafter by the day ,whatever next?Mother of the year award 2010?


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